Privacy Policy

At Ridgeview Real Estate (“we,” “us,” or “our”), we are committed to protecting the privacy of our clients and website visitors. This policy outlines how we handle personal data collected through our website, contact forms, and the Tennessee/Virginia Regional MLS search tool.

1. Information We Collect

We collect information to provide professional real estate services and a more personalized search experience for the Appalachian Highlands region.

A. Information You Voluntarily Provide

When you use our contact forms or property inquiry tools, we collect:

• Name
• Email Address
• Phone Number
• Property Preferences (e.g., location, price range, or specific TVRMLS listings).

B. Information Collected Automatically

As is standard with most websites, we use cookies and tracking technologies to collect:

• Usage Data: IP addresses, browser types, and device information.
• Engagement Data: Which listings you view and how long you spend on specific pages.

2. Analytics and Advertising (Google Services)

To ensure we are reaching the right buyers and sellers in VA and TN, we use advanced Google measurement tools.

Google Analytics 4 (GA4)

We use GA4 to analyze traffic and site performance. This data is aggregated and does not identify you personally unless you submit a lead form.

Google Ads & Enhanced Conversions

We utilize Google Ads conversion tracking (Tag ID: AW-17704409369). When you submit a contact form, we may share a securely hashed (encrypted) version of your email address or phone number with Google. This "Enhanced Conversion" process allows us to match your form submission to an ad click without sharing your readable personal information with Google's servers.

3. How We Use Your Data

We use the collected information to:

• Facilitate property showings and real estate transactions.
• Send requested property updates from the Tennessee/Virginia Regional MLS.
• Optimize our marketing efforts to better serve the local Wise, VA and Tri-Cities communities.

4. Your Rights (VA & TN Residents)

Because we serve both Southwest Virginia and Northeast Tennessee, we comply with the Virginia Consumer Data Protection Act (VCDPA) and the Tennessee Information Protection Act (TIPA). You have the following rights:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Correct: You can request that we fix inaccurate information.
• Right to Delete: You can request the deletion of your personal data.
• Right to Opt-Out: You may opt-out of targeted advertising and automated data hashing.

5. Security

We implement industry-standard security protocols to protect your information. However, no electronic transmission is 100% secure. We recommend exercising caution when sharing sensitive information online.